In March 2004, leading children's entertainment executives Michael Hirsh and Toper Taylor founded Cookie Jar Group. Together with noted educational publishing executives Steve and Patti Carson, and Scott McCaw, they forged a unique company focused on enhancing the lives of children at home and at school. On July 23, 2008, Cookie Jar Entertainment acquired DIC Entertainment, CPLG and a one-third interest in international children's television channel, Kidsco. The acquisition doubled Cookie Jar's exceptional library of family programming and strengthened its capabilities in global merchandising and licensing.