MGM CONSUMER PRODUCTS AND INTERACTIVE NAMES THE COOKIE JAR ENTERTAINMENT INC. AS EXCLUSIVE CANADIAN LICENSING AGENT FOR THE PINK PANTHER
FOR IMMEDIATE RELEASE:
LOS ANGELES, March 16, 2005 - MGM Consumer Products and Interactive has signed a licensing agency representation agreement with Canadian-based entertainment and licensing company, The Cookie Jar Entertainment Company, Inc. Cookie Jar will be the exclusive agent for all Pink Panther licensing initiatives in Canada.
Cookie Jar will leverage the new Pink Panther feature film release The Pink Panther as a catalyst for reintroducing the brand to Canada. Cookie Jar's first priority includes targeting the fashion marketplace, with emphasis on products for tween and teen girls, as well as young adult women. Fame Jeans is already on board as a confirmed licensee. In addition to fashion, other areas of emphasis include the accessory, footwear, stationery and gifts categories. A second wave of activity will focus on developing and creating licensees for Pink Panther and Pals, the new Pink Panther infant and toddler line, which will include baby apparel, baby nursery and gift items.
"We are thrilled to be partnering with MGM on such an enduring and popular brand," said John Gildea, senior vice president, Consumer Products, Cookie Jar Entertainment Inc. "Established firmly in Canada, with strong relationships with Canadian retailers and manufacturers we are confident that Cookie Jar will bring a heightened awareness to the Pink Panther brand."
"Coming on the heels of a hugely successful Pink Panther 40th anniversary licensing campaign in the U.S., Cookie Jar's knowledge of the Canadian market will no doubt broaden the brand's North American fan base," said Travis Rutherford, senior vice president, MGM Consumer Products and Interactive. "With the upcoming feature film The Pink Panther and the new Pink Panther and Pals baby initiative on the horizon, we are sure that this partnership will help us take the Pink Panther property to new heights."
About MGM
Metro-Goldwyn-Mayer Inc. (NYSE: MGM), through its Metro-Goldwyn-Mayer Studios Inc. subsidiary, is actively engaged in the worldwide production and distribution of motion pictures, television programming, home video, interactive media, music, and licensed merchandise. The company owns the world's largest library of modern films, comprised of about 4,000 titles.
Its operating units include MGM Pictures, United Artists, MGM Television Entertainment, MGM Networks, MGM Distribution Co., MGM Worldwide Television Distribution, MGM Home Entertainment, MGM On Stage, MGM Consumer Products, MGM Music, MGM Interactive and MGM Online. MGM also has ownership interests in television channels reaching more than 100 countries. For more information, visit www.mgm.com.
About Cookie Jar Entertainment Inc.
Cookie Jar Entertainment Inc., Cookie Jar Group's entertainment operation, is a leading, global, independent producer, marketing and brand manager of such renowned children's properties as "The Doodlebops", "Gerald McBoing Boing", "Arthur" and "Spider Riders". Combining globally renowned intellectual properties with an industry-recognized management team, Cookie Jar Entertainment Inc. is a market-driven, brand building company that is committed to children first and foremost and is dedicated to the development and production of quality programming that embraces the whole child, with animated and live-action series that entertain, inspire and enlighten children and family audiences worldwide.
