COOKIE JAR ENTERTAINMENT NAMES HALLY A. BAYER DIRECTOR OF BUSINESS DEVELOPMENT DIGITAL MEDIA Bayer to Direct Cookie Jar Entertainment's Digital Media Strategy
FOR IMMEDIATE RELEASE:
LOS ANGELES, CA (February 8, 2006) - Cookie Jar Entertainment has appointed Hally A. Bayer to the newly formed position of Director of Business Development Digital Media, effective immediately. It was announced by Ken Locker, Senior Vice President of Digital Media.
In her new position, Bayer is responsible for extending Cookie Jar Entertainment's acclaimed brands into the area of digital media, including online, wireless, gaming, interactive TV, video on demand and e-commerce. Headquartered in Cookie Jar Entertainment's Los Angeles offices, Bayer reports directly to Ken Locker.
"We are thrilled to have Hally Bayer bring her expertise in identifying and creating new business opportunities in the family and educational market to Cookie Jar. Hally's dedicated efforts will ensure that Cookie Jar's consumers can interact with our renowned brands such The Doodlebops and Caillou anytime, anywhere across multiple platforms," said Locker.
Bayer joins Cookie Jar Entertainment from Scholastic Inc., where she lead Scholastic Book Clubs' marketing and merchandising efforts as Vice President Promotions. Prior to Scholastic, Bayer served as Vice President Planning & Development for the Nickelodeon Magazine Group. At Nickelodeon, Bayer expanded the magazine business internationally in the UK, Australia and Mexico and launched several new print products in the US.
Bayer began her media career at Grey Advertising in Account Management working on high-profile accounts with The Procter & Gamble Company and Kraft Foods. She earned her Masters of Business Administration from the Stern School of Business at New York University, and her Bachelor of Arts from Dartmouth College where she graduated Cum Laude.
Bayer joins Cookie Jar Entertainment at a time of explosive growth for the company. Cookie Jar's original live action series THE DOODLEBOPS enters its second season on the Disney Channel and continues to generate winning ratings and attract the industry's most prominent licensees. Cookie Jar's CAILLOU starts its fourth season as a staple on PBS and a major brand in key international markets. The world's most famous aardvark, ARTHUR, celebrates his 10th year on television and his 30th year in publishing.
About Cookie Jar Group
Cookie Jar Group develops and markets quality products to children, their caregivers, parents and teachers. Cookie Jar Group's products reflect its commitment to providing the best in children's published content, animated and live action programming and innovative educational and entertainment-driven products worldwide. The group of companies consists of Cookie Jar Entertainment Inc. and Cookie Jar Education Inc., as well as a 20% interest in Teletoon Canada Inc., Canada's only all-animation broadcaster.
Cookie Jar Entertainment Inc., Cookie Jar Group's entertainment operation, is a leading, global, independent producer, marketing and brand manager of such renowned children's properties as "Arthur," "The Doodlebops," "Caillou" and "Gerald McBoing Boing." Combining globally-renowned intellectual properties with an industry-recognized management team, Cookie Jar Entertainment Inc. is a market-driven, brand building company that is committed to children first and foremost and is dedicated to the development and production of quality programming that embraces the whole child, with animated and live-action series that entertain, inspire and enlighten children and family audiences worldwide.
MEDIA CONTACT: SSA Public Relations Steve Syatt (LA) - (818) 501-0700
