COOKIE JAR ENTERTAINMENT AND SUPER RTL TEAM TO LAUNCH CAILLOU INTO GERMANY Deal Encompasses All Forms Of Media And Licensing/Merchandising For Cookie Jar's Beloved Children's Property, Caillou
FOR IMMEDIATE RELEASE:
Toronto CANADA (April 27, 2006) - Cookie Jar Entertainment has reached an agreement with Super RTL providing the broadcaster with the brand rights to the company's acclaimed children's property CAILLOU, it was announced by Jean Michel Ciszewski, Senior Vice-President International Sales and Co-productions for Cookie Jar Entertainment.
Super RTL will serve as the exclusive broadcast home for the 20 all-new half-hours of CAILLOU now in production, as well as represent the brand for licensing and merchandising in Germany.
"We are extremely delighted to have forged this all-encompassing alliance with Super RTL on behalf of CAILLOU, one of the world's most celebrated children's entertainment brands," said Ciszewski. "Super RTL has created an outstanding program to effectively expand the brand across all categories of broadcast, Internet and licensing areas throughout Germany. We look forward to working joining with Super RTL in making CAILLOU a significant new addition in quality children's entertainment for Germany's young audiences."
"CAILLOU reflects everything a children's brand should be - imaginative, fun, inspiring, entertaining and positive. We are pleased to be the home of this special property for the German market and are especially delighted to work with Cookie Jar Entertainment to introduce CAILLOU to our market," said Till Walz, Head of Merchandising & Licensing at Super RTL.
CAILLOU (pronounced KÝ-YOO) is a lovable four-year-old with a unique way of relating to the world. Based on a series of best-selling children's books, CAILLOU demonstrates how the first experiences of life, from going to the park to understanding one's own family, can be perceived with wonder and a sense of discovery. Blending animation with humor, kid logic and imagination, the CAILLOU animated television series helps children make sense of the world. The stories address real problems and conflicts typical to a young child's development. Through it all, CAILLOU remains an irresistible little boy in a very big world with whom every young child and parent can identify.
About Cookie Jar Group
Cookie Jar Group develops and markets quality products to children, their caregivers, parents and teachers. Cookie Jar Group's products reflect its commitment to providing the best in children's published content, animated and live action programming and innovative educational and entertainment-driven products worldwide. The group of companies consists of Cookie Jar Entertainment Inc. and Cookie Jar Education Inc., as well as a 20% interest in Teletoon Canada Inc., Canada's only all-animation broadcaster.
Cookie Jar Entertainment Inc., Cookie Jar Group's entertainment operation, is a leading, global, independent producer, marketing and brand manager of such renowned children's properties as "Arthur," "The Doodlebops," "Caillou" and "Gerald McBoing Boing." Combining globally-renowned intellectual properties with an industry-recognized management team, Cookie Jar Entertainment Inc. is a market-driven, brand building company that is committed to children first and foremost and is dedicated to the development and production of quality programming that embraces the whole child, with animated and live-action series that entertain, inspire and enlighten children and family audiences worldwide.
MEDIA CONTACT: SSA Public Relations Steve Syatt (LA) - (818) 501-0700
