CAILLOU, THE DOODLEBOPS AND SPIDER RIDERS, COOKIE JAR ENTERTAINMENT'S TOP-RATED PROPERTIES, TO CREATE A ROCK-POPPIN' SCENE AT LICENSING 2006 INTERNATIONAL!
FOR IMMEDIATE RELEASE:
LOS ANGELES, CA (June 13, 2006) - Global leaders in children's entertainment, COOKIE JAR ENTERTAINMENT INC. will showcase top-rated properties, "Caillou," "The Doodlebops," and "Spider Riders" at Licensing Show International held at New York's Jacob K. Javits Convention Center from June 20-22, 2006. Cookie Jar Entertainment will quietly SHOUT to the world the licensing success of two of its popular children's edutainment programs and its action-adventure series from the newly launched brand, Coliseum; exhibiting how the brands will command a competitive presence within consumer products in the upcoming months, and why potential licensees should take note not to miss out.
The goal is to leverage the fan flood following the "multicolored" rockers, "The Doodlebops," who have created a rockin' sound that is sung by preschoolers and moms, alike, the charming 4-year-old with the infectious name that makes everyone want to be a little nicer to their younger sis, and the fearless "Spider Riders" warriors that prove although one may have to enter into a battle, in the end, good always triumphs over evil.
For "Caillou" (pronounced KÝ-YOO), the big-wheels are oiled and the crayon-drawn starting line is fresh, as licensing ventures will take the already popular brand to the next level; aiming to leave competitors in the dust, even if they are other cute 4-year-olds. As 2007 marks its 10-year television anniversary, "Caillou" will enter into the party with branded apparel for toddlers by General Sportwear, a revamped, imaginatively entertaining website that will connect international fans, and another playful year on PBS, returning for a sixth year as one of the network's top-ten children's programs.
As for "The Doodlebops," success has been rainbow sweet, as the band prepares to tape season 3 this summer after only one year on the air. Furthermore, if you thought life was over after missing Madonna's U.S. tour, then avoid having to kick yourself in the 'you-know-what' by NOT missing the rockin' lyrics, bopin' beats, and funky dance moves of Deedee, Rooney, and Moe Doodle - as they take the red, white, and blue by storm with their Feld Entertainment-produced U.S. tour. Whether it's a sign of living bling-bling or maybe ice-cream dreams, the Feld Entertainment tour will solidify "The Doodlebops" as the celebrities they were born to be - turning us all into screaming preschoolers.
Lastly, as master toy licensee for "Spider Riders," Mattel will bring the Arachna heroes to life for fans in innovative and fun ways through action figures and accessories, role-play vehicles, activity sets and more. In addition, FUNimation Entertainment will provide "Spider Riders'" fans the opportunity to experience the series 24/7 through DVD titles and content for portable video players. Fans can take Hunter Steele and the rest of the Spider Riders team with them wherever they go, never missing out on a chance to witness their mysterious journeys, testing battles, and celebrated triumphs.
For more information on these series and others, please visit www.thecookiejarcompany.com. Please visit Cookie Jar Entertainment Inc. at Licensing Show 2006.
ABOUT LICENSING 2006 INTERNATIONAL
Licensing 2006 International is produced by Advanstar Communications Inc. (www.advanstar.com), a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 81 events, 58 publications and directories, 125 electronic publications and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to "Connect Our Customers with Theirs." Advanstar has roughly 1,000 employees and currently operates from multiple offices in North America and Europe.
Licensing International is sponsored by LIMA. Founded in 1985, LIMA is the worldwide trade organization for the licensing industry. LIMA's main objective is to work together with licensors and licensees for the advancement of professionalism in licensing through research, national and international seminars and trade events as well as publications. With members in 26 countries, and offices in New York, London, Munich, Tokyo and Shanghai, members enjoy access to a wide variety of activities, information and benefits. For more information please visit www.licensing.org.
About Cookie Jar Entertainment Inc:
Cookie Jar Entertainment Inc., Cookie Jar Group's entertainment operation, is a globally-recognized, independent producer, marketing and brand manager for children's programming divisions: leading edutainment brand, Cookie Jar, and the newly launched action-adventure brand, Coliseum. These two brands have produced such celebrated children's properties as "The Doodlebops," "Caillou," "Arthur," "Gerald McBoing Boing," "Dark Oracle," "Are You Afraid of the Dark, and "Spider Riders," to name a few. Combining world-renowned intellectual properties with an industry-recognized management team, Cookie Jar Entertainment Inc. is a market-driven, brand building company that is committed to children first and foremost and is dedicated to the development and production of quality programming that embraces the whole child, with animated and live-action series that educate, entertain, inspire and enlighten children and family audiences worldwide.
Combining world-renowned intellectual properties with an industry-recognized management team, Cookie Jar Entertainment Inc. is a market-driven, brand building company that is committed to children first and foremost and is dedicated to the development and production of quality programming that embraces the whole child, with animated and live-action series that educate, entertain, inspire and enlighten children and family audiences worldwide.
MEDIA CONTACT: Cookie Jar Entertainment Inc. Shemiah Sullivan - (323) 297-0203
