COOKIE JAR ENTERTAINMENT ANNOUNCES MERCHANDISING AGENCY REPRESENTATION WITH THE UK'S COOLABI FOR SPIDER RIDERS, THE DOODLEBOPS AND CAILLOU
FOR IMMEDIATE RELEASE:
Los Angeles, CA (October 2, 2006) - Cookie Jar Entertainment announces the appointment of Coolabi as their UK merchandising and licensing agents. The agreement covers Spider Riders, The Doodlebops and Caillou. "Coolabi are a natural choice as Cookie Jar's licensing agent. They impressed us with the licensing programs they have successfully built with good creative branding, applicable to the target audience and good retail presence. We look forward to working closely with them on Spider Riders, The Doodlebops and Caillou and launching the licensing programs," states Charlotte Hargreaves, Cookie Jar Entertainment's VP of Merchandising and Consumer Products – UK.
Coolabi will present the three brands from the Cookie Jar family at their Brand Licensing booth from October 4-5, 2006. Cookie Jar enters the show with ammunition as the company continues to launch groundbreaking series and command a competitive presence in the industry. Brand Licensing is the perfect opportunity for Cookie Jar Entertainment to announce its recently signed agreement with Coolabi as merchandising agents for the company's key properties.
Cookie Jar Entertainment is excited to bring their brands to UK's premiere licensing event that draws world class licensing agencies. Coolabi fits into this category, as the UK based agency has succeeded in creating an outstanding portfolio that is an eclectic mix of brand, art and entertainment properties; some that are company-owned properties and others that are represented on behalf of brand owners.
To learn more about Cookie Jar Entertainment's phenomenal brands, please visit www.thecookiejarcompany.com or visit them at Brand Licensing 2006 at the Coolabi booth #710.
About Coolabi:
Making animated television shows; how cool is that? After the recent acquisition of Zenith Entertainment Ltd's children's division Coolabi produces and distributes primarily children's shows in the UK and licenses its catalog of films, television shows, and other intellectual property. Coolabi's current TV productions include King Arthur's "Disasters with Pepper's Patrol," "DreamMakers," and "The Shaila Show" in development. The company also licenses brand properties for use on merchandise; properties include the Somebunny to Love line, the Internet animated characters iloveegg, and the Hammer Films brand, recently joined by girl Goth brand Scarlett and Crimson which will debut at Brand Licensing.
About Coliseum:
Coliseum is the action-adventure brand of Cookie Jar Entertainment Inc. Coliseum programming engages kids with captivating content; providing them with an exhilarating experience. "Dark Oracle," "Are You Afraid of the Dark," "Spider Riders," and the new series "Johnny Test," are just a few of the thrilling programs brought to the world by the Coliseum brand.
About Cookie Jar Entertainment
Cookie Jar Entertainment Inc, part of Cookie Jar Group, is a market-driven, brand building company that is committed to children first and foremost and is dedicated to the development and production of quality programming that embraces the whole child, with animated and live-action series that educate, entertain, inspire and enlighten. Cookie Jar Entertainment is known for such renowned children's properties as "Arthur," "The Doodlebops," "Caillou" and "Gerald McBoing Boing."
MEDIA CONTACT:
Cookie Jar Entertainment Inc
Shemiah Sullivan - (323) 297-0203
