COOKIE JAR ENTERTAINMENT NAMES CATHY PARKS VICE PRESIDENT, RETAIL AND PROMOTIONS
FOR IMMEDIATE RELEASE:
LOS ANGELES, CA (February 12, 2007) - Cookie Jar Entertainment has appointed Cathy Parks to the newly-created position of Vice President, Retail and Promotions for North America. Based in Cookie Jar Entertainment's Los Angeles offices, Parks will report to Kelly Elwood, Senior Vice-President, Marketing.
In her new position, Parks will serve as Cookie Jar Entertainment's in-house lead expert, identifying North American retail trends to support sales consumer products based on Cookie Jar Entertainment's expanding portfolio of original brands.
Parks joins Cookie Jar Entertainment with over 15 years of experience in retail. Most recently, Parks served as Senior Director of Retail Business for Brand Sense Partners, where she focused on expanding the retail sector on behalf of the organization's licensees for clients such as Dodge, Elizabeth Arden and the American Museum of Natural History. She previously served as the Executive Vice-President Sales for Charisma Brands, LLC and as Vice-President, Marketing Programs for Mattel Inc. During her term with Mattel, Parks managed six divisions across all brands and spearheaded promotional partnerships with Avon, McDonald's, Disney Home Video, Disney Channel, Disney Licensing, Universal Studios, Fox Kids Club, among others.
"We are extremely pleased to announce the appointment of Cathy Parks to Cookie Jar Entertainment, where, as Vice President, Retail and Promotions Cathy will become an in-house resource of retail information and trends. Her input and expertise will help the marketing department more effectively design and implement retail-based promotions as we continue to introduce and enhance our retail presence," said Elwood.
About Cookie Jar Group
Cookie Jar Group develops, produces, distributes and markets quality products to children, their caregivers, parents and teachers. Cookie Jar Group's products reflect its commitment to providing the best in children's published content, animated and live action programming and innovative educational and entertainment-driven products worldwide. The group of companies consists of Cookie Jar Entertainment Inc. and Cookie Jar Education Inc.
Cookie Jar Entertainment Inc., Cookie Jar Group's entertainment operation, is a leading, global, independent producer, marketing and brand manager of such renowned children's properties as "Spider Riders", "The Doodlebops", "Johnny Test" and "Caillou". Combining globally renowned intellectual properties with an industry-recognized management team, Cookie Jar Entertainment Inc. is a market-driven, brand building company that is committed to children first and foremost and is dedicated to the development and production of quality programming that embraces the whole child, with animated and live-action series that entertain, inspire and enlighten children and family audiences worldwide.
