COOKIE JAR ENTERTAINMENT LICENSES MAGI-NATION TO KIDS' WB! ON THE CW, CANADIAN BROADCASTING CORPORATION AND RADIO-CANADA
FOR IMMEDIATE RELEASE:
LOS ANGELES, CA (February 21, 2007) - Cookie Jar Entertainment has forged a deal with Kids' WB! on The CW in the US, Canadian Broadcasting Corporation (CBC) and Radio-Canada to be the North American broadcast homes for "Magi-Nation," Cookie Jar's newest original series from its rapidly growing action-adventure brand Coliseum. The networks will broadcast the show's first 26 episodes.
"We are pleased to have placed 'Magi-Nation' with some of the top broadcasters in children's entertainment," said Toper Taylor, Cookie Jar Entertainment President and COO. "The addition of 'Magi-Nation' to our growing library of action-adventure shows demonstrates Cookie Jar's commitment to expanding our creative and balanced portfolio of quality programs for kids of all ages."
"With the multi-platform capabilities of 'Magi-Nation,' the series will organically extend its animated adventures - and Kids' WB! branded entertainment - far beyond the television screen," said Betsy McGowen, Kids' WB! Senior Vice President and General Manager.
"I'm thrilled to have 'Magi-Nation' on the CBC. There is so much strength and appeal in a great fantasy adventure for school-aged kids. I can't wait to see them get immersed in this property," said Kim Wilson, Creative Head, CBC Children's & Youth Programming.
A multi-platform entertainment brand, kids will enter the fantastic world of "Magi-Nation" this fall via the 2-D animated television series, where they can follow the adventures of the three young Magi heroes. From there, fans can experience the continuing action of Tony Jones, Edyn and Strag via mobile and internet platforms as they navigate their way through environmental obstacles and confront the constant challenges and creatures that threaten the vitality of the 12 precious Moonlands of Magi Nation.
A Cookie Jar and Daiwon (South Korea) co-production, "Magi-Nation" follows the adventures of 15-year-old Tony Jones, whose world is forever changed when he is mystically transported into Magi Nation - a beautiful world far beyond imagination that was created millennia ago by a powerful race known as the Magi. Here Tony meets Edyn and Strag, two young Magi heroes in training, who help him discover his vast new magical environment. However, all is not perfect in Tony's new world as the Moonlands of Magi Nation are threatened by the evil Shadow Magi and it's up to this young trio and their vast collection of Dream Creatures to thwart their plans and protect their world. "Magi-Nation" is based on the "Magi-Nation" game originally developed and published by Interactive Imagination Corporation.
About Kids' WB! on The CW
A leader in children's programming, Kids' WB! continues to be a unique destination for kids. Now airing on The CW Network, Kids' WB! has been the broadcast home for such cornerstone hits as the blockbusters "Pokémon" and "Yu-Gi-Oh!," Emmy® Award-winners "The Batman" and "Xiaolin Showdown," culturally diverse series "Jackie Chan Adventures" and "¡Mucha Lucha! Gigante," and breakout hits "Shaggy & Scooby-Doo Get A Clue!" and "Legion of Super Heroes," among other favorites. Kids and their parents can find more information about Kids' WB! programming online at www.KidsWB.com.
About CBC/Radio-Canada
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. CBC/Radio-Canada reaches Canadians through eight national radio and television networks, full-service websites, local/regional stations and affiliates, the digital television channel Country Canada and the continuous music network Galaxie. Through these and other activities, CBC/Radio-Canada brings diverse regional and cultural perspectives into the daily lives of Canadians in English, French and eight aboriginal languages.
About Cookie Jar Group
Cookie Jar Group develops, produces, distributes and markets quality products to children, their caregivers, parents and teachers. Cookie Jar Group's products reflect its commitment to providing the best in children's published content, animated and live action programming and innovative educational and entertainment-driven products worldwide. The group of companies consists of Cookie Jar Entertainment Inc. and Cookie Jar Education Inc.
Cookie Jar Entertainment Inc., Cookie Jar Group's entertainment operation, is a leading, global, independent producer, marketing and brand manager of such renowned children's properties as "Spider Riders," "Johnny test," "The Doodlebops," "Caillou" and "Arthur". Combining globally renowned intellectual properties with an industry-recognized management team, Cookie Jar Entertainment Inc. is a market-driven, brand building company that is committed to children first and foremost and is dedicated to the development and production of quality programming that embraces the whole child, with animated and live-action series that entertain, inspire and enlighten children and family audiences worldwide.
