COOKIE JAR ENTERTAINMENT AND MIGHTY FINE INC. TEAM UP TO CREATE VINTAGE RICHARD SCARRY CLOTHING LINE
FOR IMMEDIATE RELEASE:
TORONTO/LOS ANGELES (February 18, 2008) - Cookie Jar and Mighty Fine Inc. have partnered to produce a new young adult trend/retro clothing line inspired by the classic works of bestselling children's author and illustrator Richard Scarry. The clothing line, launched under Cookie Jar's new Vintage Richard Scarry brand, will include knits, fashion T's and fleece and will feature book favorites like Lowly Worm and his apple car, Huckle Cat, Sally Cat and Pig Will and Pig Won't.
As the merchandise licensing agent for the Richard Scarry Vintage brand, Cookie Jar plans to expand this internationally-recognized property beyond the successful publishing titles. To date, more than 150 million copies of Richard Scarry's books have been sold and translated into 30 languages. The brand's universal appeal will enable Cookie Jar to explore more merchandising opportunities in a variety of categories including accessories, giftware, social expression and stationery.
"We look forward to working with Mighty Fine to create a clothing line that will reintroduce the Richard Scarry brand to a new generation of kids, tweens and young adults as well as adults who grew up with his books," said John Gildea, Cookie Jar Entertainment SVP Consumer Products. "The clothing line is a critical first step in the expansion of this popular brand."
"We are thrilled to be collaborating with Cookie Jar Entertainment to develop an innovative knit top collection inspired by the works of Richard Scarry," said Justin Watson, Mighty Fine Inc. Marketing Director.
Cookie Jar also produces "Hurray For Huckle! (Busytown Mysteries)", a series based on Richard Scarry's books. The show currently airs on CBC and has been licensed to networks throughout western and eastern Europe, Scandinavia and South Africa.
About Cookie Jar Entertainment
Cookie Jar Group develops, produces, distributes and markets quality products to children, their caregivers, parents and teachers. Cookie Jar Group's products reflect its commitment to providing the best in children's published content, animated and live action programming and innovative educational and entertainment-driven products worldwide. The group of companies consists of Cookie Jar Entertainment Inc. and Cookie Jar Education Inc.
Cookie Jar Entertainment Inc., Cookie Jar Group's entertainment operation, is a leading, global, independent producer, marketing and brand manager of such renowned children's properties as "The Doodlebops", "Caillou", "Hurray For Huckle!", and "Magi-Nation". Combining globally renowned intellectual properties with an industry-recognized management team, Cookie Jar Entertainment Inc. is a market-driven, brand building company that is committed to children first and foremost and is dedicated to the development and production of quality programming that embraces the whole child, with animated and live-action series that entertain, inspire and enlighten children and family audiences worldwide.
About Mighty Fine, Inc.
A trio of entrepreneurs joined forces in 1992 to create Mighty Fine -- a company that would soon change the face of fashion. Guy Brand, Stacy Kitchin and Patty Timsawat have grown the Los Angeles-based company from a progressive, yet underground t-shirt line to an internationally recognized fashion force and brand innovator. With an extensive network of retail partners, including hip boutiques, specialty, better department & department retailers, Mighty Fine is the creator and licensor of memorable characters including French Kitty, Ruby Gloom as well as the brainchild behind the brands Public Library and Doe. www.mightyfineinc.com.
