COOKIE JAR ENTERTAINMENT ANNOUCES CAILLOU APPAREL LICENSING AGREEMENT WITH T-SHIRT CONNECTION
FOR IMMEDIATE RELEASE:
TORONTO (June 10, 2008) - Montreal-based T-Shirt Connection has signed on as the Canadian apparel licensee for Cookie Jar Entertainment's evergreen brand, Caillou. The clothing line, based on the hit children's TV series, will continue to strengthen the Caillou apparel business by creating exciting new styles and finding new channels of distribution. This is the first Caillou apparel line to be sold in Canada.
"We are excited to be partnering with Cookie Jar Entertainment on such a classic brand like Caillou," says Andrew Kamondy, Executive Vice-President at T-Shirt Connection Productions. "Our goal is to create a line of apparel that will be an expression of Caillou's imaginative character."
"Cookie Jar looks forward to working with T-Shirt Connection, a design-based company that is dedicated to the widespread distribution of this timeless brand," said Kelly Elwood, Cookie Jar Entertainment's SVP International Consumer Products. "'Caillou' is a classic, family-oriented preschool property that has proven to be a strong brand throughout the world. We believe that its popularity and longevity will translate into impressive sales apparel."
A hit on Canada's TELETOON for the past 11 years, "Caillou" also boasts a huge following in the US (PBS). 'Caillou' has consistently posted strong television ratings throughout Europe, most notably in Spain (TVE and Boomerang), Portugal (RTP and Boomerang) and Germany (Super RTL), resulting in a long list of licensees and best-selling products in all three countries.
Based on a series of best-selling children's books, "Caillou" demonstrates how the first experiences of life can be perceived with wonder and a sense of discovery. Blending animation with humor, child logic and imagination, the "Caillou" animated television series helps children make sense of the world. The stories address real problems and conflicts typical to a young child's development. Through it all, "Caillou" remains an irresistible little boy in a very big world with whom every young child and parent can identify.
About T-Shirt Connection
Established in 1992, T-Shirt Connection Productions is a leading manufacturer of private label and licensed apparel. Committed to growth and expanding into new categories, TSC Productions is dedicated to providing highly fashionable products for men, women and children.
About Cookie Jar Entertainment
Cookie Jar Entertainment Inc., Cookie Jar Group's entertainment operation, is a leading, global, independent producer, marketing and brand manager of such renowned children's properties as "The Doodlebops", "Caillou", "Hurray For Huckle!", "Johnny Test" and "Magi-Nation". Combining globally renowned intellectual properties with an industry-recognized management team, Cookie Jar Entertainment Inc. is a market-driven, brand building company that is committed to children first and foremost and is dedicated to the development and production of quality programming that embraces the whole child, with animated and live-action series that entertain, inspire and enlighten children and family audiences worldwide.
