Kaboose to Revitalize Cookie Jar Entertainment's Mommy & Me Website
FOR IMMEDIATE RELEASE:
TORONTO/LOS ANGELES (November 3, 2008) - Cookie Jar Entertainment has signed a five-year deal with Kaboose Inc., one of the largest family-focused new media companies in the world, to revitalize its Mommy & Me brand online. The Kaboose-managed site is set to hit the web mid-to-late January 2009.
"We're excited about partnering with Kaboose.com, one of the largest and most successful family-focused online media companies in the world," said Ken Locker, Cookie Jar Entertainment senior vice president, digital media. "As online mom experts, Kaboose will be able to offer Mommy & Me moms information and guidance on how to make the most of their time with their children on a daily basis."
The revamped Mommy & Me website, www.mommyandme.com, will join Kaboose's community of premium mom-focused properties and will feature daily mom-targeted content and activities, a new and improved Playgroup Finder, and other valuable tools, local resources and communities led by Kaboose's network of expert moms.
"We know that the 30 year equity in the Mommy & Me name will help to make this new venture a success," said Alexandra Aleskovsky, GM and Senior Vice President of Online Media Properties for Kaboose. "Together Kaboose and Mommy & Me look forward to being the premier website that moms with children ages 6 months to 4 years turn to for playgroups, local information, advice and their overall mom-to-mom connection online."
About Cookie Jar Group
The Cookie Jar Group is a Canadian-based global children's entertainment and education company dedicated to excellence. Through Cookie Jar Entertainment, the company is a leader in the creation, production, marketing and licensing of evergreen character brands that appeal to kids and families worldwide. Cookie Jar Entertainment's library of nearly 6,000 half-hour episodes features some of the world's most recognizable brands, including "Strawberry Shortcake", "Care Bears", "Caillou", "Inspector Gadget", "The Doodlebops", "Arthur" and "Johnny Test". The company owns non-character based brands for licensing such as Mommy & Me. Through its pan-European subsidiary, the full-service licensing agency Copyright Promotions Licensing Group, Cookie Jar represents numerous third-party iconic brands. Cookie Jar Group also has a one-third interest in international children's television channel Kidsco. Cookie Jar Education, based in Greensboro, North Carolina, is one of North America's largest providers of supplemental education materials, reaching nearly 2,000 teachers across the United States, through the Carson-Dellosa and HighReach Learning brands.
About Kaboose
Kaboose is one of the largest family-focused new media companies in the world and one of the top-five most visited family destinations online. From pregnancy to parenting and entertainment to education, Kaboose has the content and applications to help parents plan and share their family life. Kaboose owns some of the world's leading online properties targeting families, including Bounty.com, BabyZone.com, Kaboosse.com, AmazingMoms.com, BubbleShare.coom, Birthday InABox.com, Funschool.com and Zeeks.com. Kaboose trades on the Toronto Stock Exchange under the symbol "KAB."
MEDIA CONTACT:
Brook Hefner / Cookie Jar Entertainment bhefner@cjar.com; (818) 955-5454
