COOKIE JAR ENTERTAINMENT'S EXPANSION LEADS TO PROMOTIONS OF CONSUMER PRODUCTS EXECUTIVES
FOR IMMEDIATE RELEASE:
BURBANK, CA (November 10, 2008) - Reflecting Cookie Jar Entertainment's continued growth in its consumer products division, the company has promoted Lisa Streff, Vince Marchica and Christy Cohen. Based in Cookie Jar's Burbank office, they will report to Kirk Bloomgarden, Cookie Jar's EVP Worldwide Consumer Products and Marketing.
"Employing the top industry executives has been the key to making Cookie Jar one of the world's leading consumer products and production companies," said Bloomgarden. "With decades of experience, Lisa, Vince and Christy are helping foster Cookie Jar's rapid growth and worldwide expansion in consumer products."
Streff has been promoted to SVP, Domestic Consumer Products. With extensive brand licensing experience, she will continue to play a pivotal role in overseeing the development and implementation of domestic licensing and merchandising programs for top Cookie Jar brands like Mommy & Me, Strawberry Shortcake, Richard Scarry and Johnny Test.
As SVP, Creative Services, Marchica will still head up the creative development and execution of Cookie Jar's consumer products division. He has led the company's product development group for domestic and international licensing of Strawberry Shortcake, Mommy & Me and all animated properties on the CBS Saturday morning block.
Cohen, now Executive Director, Retail and Business Development, will promote Cookie Jar brands at all levels of retail and continue to focus on retail expansion for Mommy & Me and the new-look of Strawberry Shortcake. The latter is set to hit shelves in August 2009.
About Cookie Jar Group
The Cookie Jar Group is a Canadian-based global children's entertainment and education company dedicated to excellence. Through Cookie Jar Entertainment, the company is a leader in the creation, production, marketing and licensing of evergreen character brands that appeal to kids and families worldwide. Cookie Jar Entertainment's library of nearly 6,000 half-hour episodes features some of the world's most recognizable brands, including "Strawberry Shortcake", "Care Bears", "Caillou", "Inspector Gadget", "The Doodlebops", "Arthur" and "Johnny Test". The company owns non-character based brands for licensing such as Mommy & Me. Through its pan-European subsidiary, the full-service licensing agency Copyright Promotions Licensing Group, Cookie Jar represents numerous third-party iconic brands. Cookie Jar Group also has a one-third interest in international children's television channel Kidsco. Cookie Jar Education, based in Greensboro, North Carolina, is one of North America's largest providers of supplemental education materials, reaching nearly 2,000 teachers across the United States, through the Carson-Dellosa and HighReach Learning brands.
MEDIA CONTACT:
Brook Hefner
Cookie Jar Entertainment bhefner@cjar.com; (818) 955-5454
