CPLG to Manage Cookie Jar's Caillou in Portugal and Spain
FOR IMMEDIATE RELEASE:
Toronto/London (January 20, 2009) - Copyright Promotions Licensing Group (CPLG) has been appointed to manage licensing and merchandising rights for Cookie Jar's evergreen property Caillou in Portugal and Spain. Caillou is one of the most popular preschool brands in the region with more than 50 merchandising licensees in a variety of categories including, DVDs, books, toys, music and apparel.
"Caillou has found great success throughout Iberia and we are thrilled to add it to our list of rights. We look forward to expanding Caillou's licensing program in 2009 by introducing a host of new products. We will continue to support licensees and retail with activities, cross promotions and pro-social promotions," said Elsa Gomes, CPLG Managing Director for Portugal & Spain.
Known as "Ruca" in Portugal, more than 358,000 DVDs have been sold throughout the country. It was Portugal's top-selling children's DVD in 2007. Upwards of 500,000 Ruca books have been sold over the past two years. "Caillou" DVD sales in Spain have exceeded 1.2 million over the past two years and more than 425,000 books have been sold. In addition to a new merchandising campaign, live shows in Spain and Portugal and Mall tour in Portugal are scheduled for 2009. "Caillou" is currently a top-rated show on RTP2 and Panda in Portugal and TVE's La 2 and Boomerang in Spain.
CPLG
CPLG, recently acquired by Cookie Jar Entertainment, is the leading European Entertainment and Sport licensing agency with offices in the UK, Benelux, France, Germany, Italy, Portugal, Spain and Canada, and international agencies servicing the rest of the world. With over 34 years experience in the licensing industry, CPLG's often-imitated company structure provides each of its clients with dedicated licensing, marketing and industry professionals and a fully-integrated design, legal and accounting service.
About Cookie Jar Group
Cookie Jar Entertainment Inc., Cookie Jar Group's entertainment operation, is a leading, global, independent producer, marketing and brand manager of such renowned children's properties as the "The Doodlebops", "Gerald McBoing Boing", "Arthur" and "Spider Riders". Combining globally renowned intellectual properties with an industry-recognized management team, Cookie Jar Entertainment Inc. is a market-driven, brand building company that is committed to children first and foremost and is dedicated to the development and production of quality programming that embraces the whole child, with animated and live-action series that entertain, inspire and enlighten children and family audiences worldwide.
