COOKIE JAR ENTERTAINMENT AND CBC LAUNCH BUSYTOWN MYSTERIES WEBSITE IN CANADA
Highlights Include My First Email and a Wide Variety of Interactive Games
FOR IMMEDIATE RELEASE:
TORONTO (August 17, 2009) - Cookie Jar Entertainment and the Canadian Broadcasting Corporation (CBC) announced today the launch of the Busytown Mysteries website, www.busytownmysteries.ca or www.kidscbc.ca/busytownmysteries, based on the popular Cookie Jar series that airs on CBC.
This new immersive world gives preschoolers the opportunity to become residents of Busytown. It features fun, interactive games with educational objectives as well as "My First Email" which allows preschoolers iconic-based communication.
The Busytown Mysteries website offers preschoolers a wide variety of games, creative projects and activities including My Recycling, My Counting, My Painting and much more.
"We're thrilled to partner with CBC on this new website that gives preschoolers the opportunity to be part of the exciting Busytown world," said Kenneth Locker, Senior Vice President of Digital Media, Cookie Jar Entertainment. "With a host of interactive and educational games as well as My First Email, this website is the perfect complement to Cookie Jar's popular 'Busytown Mysteries' TV series."
"Kids' CBC is excited to welcome the new Busytown Mysteries online environment to our interactive offering at kidscbc.ca" said Frank Desimini, Senior Producer, Kids' CBC Interactive, "We know kids are eagerly waiting to play with Huckle and his friends online."
Cookie Jar Entertainment's TV series, "Busytown Mysteries," is inspired by the classic works of beloved children's author Richard Scarry. It offers children an innovative blend of humor and learning based around unforgettable characters like Huckle and Sally Cat, Lowly Worm, Pig Will and Pig Won't. Children can follow the gang as they scour Busytown looking for answers to life's puzzles. They're always up for a new adventure and with everyone driving their own unique vehicle, including the iconic Apple Car and Pickle Car, getting there is half the fun. "Busytown Mysteries" is a top-rated series on CBC. Season two is currently in production.
About Cookie Jar Entertainment
The Cookie Jar Group is a Canadian-based global children's entertainment and education company dedicated to excellence. Through Cookie Jar Entertainment, the company is a leader in the creation, production, marketing and licensing of evergreen character brands that appeal to kids and families worldwide. Cookie Jar Entertainment's library of nearly 6,000 half-hour episodes features some of the world's most recognizable brands, including "Strawberry Shortcake", "Caillou", "Inspector Gadget", "The Doodlebops", "Arthur" and "Johnny Test". The company owns non-character based brands for licensing such as Mommy & Me. Through its pan-European subsidiary, the full-service licensing agency Copyright Promotions Licensing Group, Cookie Jar represents numerous third-party iconic brands. Cookie Jar Group also has a one-third interest in international children's television channel Kidsco. Cookie Jar Education, based in Greensboro, North Carolina, is one of North America's largest providers of supplemental education materials, reaching nearly 2,000 teachers across the United States, through the Carson-Dellosa and HighReach Learning brands.
About CBC
Kids' CBC puts families first with a groundbreaking roster of commercial-free preschool programming created by Canadians for Canadians. CBC Television works with the finest producers of children's programming from across Canada to create original, unforgettable and developmentally appropriate programs and online worlds that become part of the next generation's cultural landscape. Our shows and games are created to mirror a child's world, as well as to open a window to new worlds of discovery and imagination. They encourage children to feel great about themselves, celebrate their accomplishments and nurture their most important friendship the one they have with themselves.
MEDIA CONTACT:
Brook Hefner/Cookie Jar Entertainment
(818) 955-5454; bhefner@cjar.com
Sarah Haasz/CBC Children's & Youth Programming
(416) 205-3595; sarah.haasz@cbc.ca
