FAMOSA SIGNED AS NEW CAILLOU TOY LICENSEE IN MEXICO
FOR IMMEDIATE RELEASE:
Toronto (November 23, 2009) - Cookie Jar, a worldwide leader in consumer products and entertainment, has named Famosa the exclusive toy licensee for Caillou toys in Mexico.
Famosa's new toy line features a wide range of products including 36cm figures, plush dolls, bath toys, a toy farm, vehicles and toy trains. They are now available at major retail outlets throughout Mexico such as Soriana, Jugetron, Liverpool, Palacio de Hierro and specialty stores.
"Caillou is very well known by children throughout Mexico and is highly trusted by parents thanks to its positive family message," said Rodrigo Piza, Vice President Latin America, Cookie Jar. "Famosa's beautiful Caillou toy line is popular throughout Spain and we believe that it will enjoy the same success in Mexico. It delivers a new dimension of play and learn that is unique to this wonderful brand."
Cookie Jar Entertainment's evergreen series "Caillou" has found great success throughout Latin America. It has been a children's television staple in Mexico since 1997 via cable and free television. "Caillou" currently airs on Discovery Kids.
About Famosa
Famosa is the leading company in the Spanish toy sector with over 50 years of business experience and presence in more than 50 countries. The company's main aim is to grow and develop, both in Spain and abroad, thanks to an unrivaled range of products. Famosa sells over 1,500 different products, which fall into eight of the eleven categories that exist in the toy market.
The Cookie Jar Group of Companies
The Cookie Jar Group of Companies is one of the world's leading independent entertainment, consumer products and education companies with 16 offices around the globe. Cookie Jar Entertainment is a leader in the creation, production and marketing of animated and live-action programming. Its library of nearly 6,000 half-hour episodes of television features some of the world's most recognizable series including Caillou, Inspector Gadget, Arthur, The Doodlebops and Johnny Test. The company controls Cookie Jar TV, the weekend morning block on CBS, and has a one-third interest in international children's television channel KidsCo. Cookie Jar Entertainment's Jaroo.com is the premiere web video destination for kids with the largest independent selection of full-length children's TV series and movies online. Copyright Promotions Licensing Group, (CPLG) Cookie Jar's full-service international licensing agency, represents numerous entertainment, sport and design brands such as Strawberry Shortcake, Richard Scarry, St. Andrews Links, Lucha Libre and Skelanimals. Carson-Dellosa Publishing is one of North America's largest providers of supplemental education materials, reaching nearly 2,000 teachers across the United States. For more information, please visit www.cjar.com.
MEDIA CONTACT:
Brook Hefner/Cookie Jar
(818) 955-5454; bhefner@cjar.com
