TWEEN GIRL FASHION BRAND BOBBY JACK NAMES CPLG INTERNATIONAL LICENSING AGENT
FOR IMMEDIATE RELEASE:
Burbank, CA (December 1, 2009) - Copyright Promotions Licensing Group (CPLG), Cookie Jar's licensing division, has been appointed exclusive international licensing agent for Bobby Jack, a tween fashion brand for girls featuring a clever, free-spirited monkey. CPLG will create and oversee a diverse licensing program for Bobby Jack.
Since its launch in 2002, Bobby Jack has achieved over $300 million in retail sales. The brand has risen to fame by word of mouth alone. Bobby Jack has reached out to girls of all ages, introducing them to the dynamic character and charm of Bobby Jack through apparel, accessories and room decor.
Already a success in the U.S., CPLG is creating a licensing program to introduce Bobby Jack to markets around the world. CPLG will develop Bobby Jack into a global consumer products brand with a host of new products that capture its essence and attitude. CPLG's licensing program will focus on expanding new art programs and exclusive designs for partners and retailers. Aimed at tween girls, in 2010 CPLG will grow Bobby Jack's current licensing program to include new categories such as HBA, fashion accessories, toys, games and publishing.
Cookie Jar's digital media division will continue to increase Bobby Jack's website traffic by offering fans new content and downloads.
"Our new partnership with CPLG marks the first step in the global expansion of Bobby Jack," said Bob Molino, Bobby Jack President. "With their global licensing expertise, CPLG has the ability to help Bobby Jack reach key demographics and all major markets around the world. Bobby Jack is the perfect brand to be embraced internationally because all girls can relate to his free spirit and attitude."
"CPLG looks forward to building on Bobby Jack's impressive success and loyal fan base that amazingly has come about solely by word of mouth," said Kirk Bloomgarden, EVP Worldwide Consumer Products, CPLG. "CPLG will bring a wide range of Bobby Jack categories to the masses that will appeal to girls around the world."
The Cookie Jar Group of Companies
The Cookie Jar Group of Companies is one of the world's leading independent entertainment, consumer products and education companies with 15 offices around the globe. Cookie Jar Entertainment is a leader in the creation, production and marketing of animated and live-action programming. Its library of nearly 6,000 half-hour episodes of television features some of the world's most recognizable series including Caillou, Inspector Gadget, Arthur, The Doodlebops and Johnny Test. The company controls Cookie Jar TV, the weekend morning block on CBS, and has a one-third interest in international children's television channel KidsCo. Cookie Jar Entertainment's Jaroo.com is the premiere web video destination for kids with the largest independent selection of full-length children's TV series and movies online. Copyright Promotions Licensing Group, (CPLG) Cookie Jar's full-service international licensing agency, represents numerous entertainment, sport and design brands such as Strawberry Shortcake, Richard Scarry, St. Andrews Links, Lucha Libre and Skelanimals. Carson-Dellosa Publishing is one of North America's largest providers of supplemental education materials, reaching nearly 2,000 teachers across the United States. For more information, please visit www.cjar.com.
About Bobby Jack
Bobby Jack is a fashion brand based on a monkey character. The brand and character was created by Han L. Lee in 2002. Bobby Jack started as a simple little monkey with a big dream to reach out to girls of all ages around the world and introduce them to the dynamic character and charm of Bobby Jack t-shirts. The bait? A comic strip style screen with the front being the first part of the joke and the back being the punch line. And it worked! Girls love to read the front of a screen and then, as if turning the page to read the next part of a funny story, they turn over the shirt to find the punch line ending. Along with the charisma of Bobby Jack is his nutty entourage, Cooper and Mouse. Girls love the hysterics that go on between Bobby and his friends. True to life, Bobby and his friends also have mood changes and different attitudes that many girls can also relate to. The growth of Bobby Jack the Brand has risen very quickly. From 2002-2009 the company has grown and astonishing 2500%.With no history as a cartoon character or a popular published comic strip, Bobby Jack has risen to fame from word of mouth alone. With over 1,000,000 clicks a month, the web site is a very intricate part of the growing relationship with Bobby Jack and its customers.
MEDIA CONTACT:
Brook Hefner/Cookie Jar
(818) 955-5454; bhefner@cjar.com
