COOKIE JAR PROMOTES LICENSING EXECUTIVE BRENDA BISNER
FOR IMMEDIATE RELEASE:
BURBANK, CA (December 7, 2009) - Cookie Jar, a worldwide leader in consumer products and entertainment, has promoted Brenda Bisner to Director of Licensing. In her new capacity, she will continue to report to Lisa Streff, SVP Domestic Consumer Products for Copyright Promotions Licensing Group (CPLG) U.S., Cookie Jar's licensing division. Bisner will also work for Jim McGowan, SVP Digital Content and Distribution, securing home entertainment partners.
In her expanded role within the licensing division, Bisner will solicit partners in a variety of key categories including trading cards, HBA, home décor and live shows, as well as secure master toy licensees for the company's top properties. Bisner will also sign global interactive deals with developers and manufacturers of console games for Cookie Jar's diverse property list which includes Johnny Test, Inspector Gadget, Harlem Globetrotters and Lucha Libre.
Bisner will work with McGowan, handling all sales and securing home entertainment distribution deals for Cookie Jar and CPLG's third party properties in addition to managing existing relationships with DVD partners.
"Brenda's consumer products expertise and extensive background in home entertainment and the interactive arena makes her a valuable asset to Cookie Jar," said Streff. "She will play a critical role in the continued expansion of the company."
Cookie Jar Group of Companies
The Cookie Jar Group of Companies is one of the world's leading independent entertainment, consumer products and education companies with 15 offices around the globe. Cookie Jar Entertainment is a leader in the creation, production and marketing of animated and live-action programming. Its library of nearly 6,000 half-hour episodes of television features some of the world's most recognizable series including Caillou, Inspector Gadget, Arthur, The Doodlebops and Johnny Test. The company controls Cookie Jar TV, the weekend morning block on CBS, and has a one-third interest in international children's television channel KidsCo. Cookie Jar Entertainment's Jaroo.com is the premiere web video destination for kids with the largest independent selection of full-length children's TV series and movies online. Copyright Promotions Licensing Group, (CPLG) Cookie Jar's full-service international licensing agency, represents numerous entertainment, sport and design brands such as Strawberry Shortcake, Richard Scarry, St. Andrews Links, Lucha Libre and Skelanimals. Carson-Dellosa Publishing is one of North America's largest providers of supplemental education materials, reaching nearly 2,000 teachers across the United States. For more information, please visit www.cjar.com.
MEDIA CONTACT:
Brook Hefner/Cookie Jar Group bhefner@cjar.com; (818) 955-5454
