COOKIE JAR ENTERTAINMENT PROMOTES MICHAEL BERRETH TO VICE PRESIDENT OF MARKETING
FOR IMMEDIATE RELEASE:
BURBANK, CA (March 16, 2010) - Marketing industry veteran Michael Berreth has been promoted to Vice President of Marketing, it was announced today by Toper Taylor, President and COO. Berreth will oversee all of Cookie Jar Entertainment's global marketing campaigns and promotional programs.
"Michael has a long and distinguished career as a marketing executive with extensive expertise in brand management, strategic planning and consumer promotions," said Taylor. "His experience and successful track record make him the ideal person to head up this growing department as we continue to expand our brand portfolio."
Since joining Cookie Jar Entertainment, Berreth has managed a wide range of brands and marketing campaigns including tune-in campaigns for the CBS Weekend Morning block, third-party promotions such as McDonald's and the 2009 global re-launch of Strawberry Shortcake which has earned more than $3 billion at retail.
Prior to joining Cookie Jar Entertainment, Berreth held management positions with Disney, Universal Studios, Nestlé and Kellogg's. He has worked on a number of marketing campaigns for top brands including Pedigree® Food for Dogs, Disney's Winnie the Pooh, Universal Studios Hollywood, Nestlé® Raisinets® and Kellogg's® Rice Krispies Treats®.
Berreth earned his MBA from the University of Southern California.
About Cookie Jar Group of Companies
The Cookie Jar Group of Companies is one of the world's leading independent entertainment, consumer products and education companies with 16 offices around the globe. Cookie Jar Entertainment is a leader in the creation, production and marketing of animated and live-action programming. Its library of 6,000 half-hour episodes of television features some of the world's most recognizable series including Caillou, Inspector Gadget, Arthur, The Doodlebops and Johnny Test. The company controls Cookie Jar TV, the weekend morning block on CBS, and has a one-third interest in international children's television channel KidsCo. Cookie Jar Entertainment's Jaroo.com is the premiere web video destination for kids with the largest independent selection of full-length children's TV series and movies online. Copyright Promotions Licensing Group, (CPLG) Cookie Jar's full-service international licensing agency, represents numerous entertainment, sport and design brands such as Strawberry Shortcake, Richard Scarry, St. Andrews Links, Lucha Libre AAA and Skelanimals. Carson-Dellosa Publishing is one of North America's largest providers of supplemental education materials, reaching nearly 2,000 teachers across the United States. For more information, please visit www.cjar.com.
MEDIA CONTACT:
Brook Hefner/Cookie Jar Entertainment bhefner@cjar.com; (818) 955-5454
