CPLG CANADA EXTENDS HOME ENTERTAINMENT DISTRIBUTION PARTNERSHIP WITH VIVENDI ENTERTAINMENT CANADA TO INCLUDE CAILLOU
FOR IMMEDIATE RELEASE:
Toronto (June 10, 2010) - CPLG Canada has extended its home entertainment distribution agreement with Vivendi Entertainment Canada (VEC), it was announced today by Kelly Elwood, MD, CPLG Canada and Iain Taylor, Vice President of Sales and Acquisitions, VEC. This multi-year deal will now include Cookie Jar Entertainment's popular preschool television franchise, "Caillou".
"CPLG is thrilled to continue its longtime partnership with Vivendi Entertainment Canada," said Elwood. "Following the success of previously released DVDs of popular Cookie Jar Entertainment shows, we are confident that they will help us continue to bring quality home video entertainment to children and their parents."
"Vivendi is extremely happy to strengthen our long standing and successful relationship with CPLG Canada," commented Taylor. "We look forward to working with our retail partners to reinvigorate the Caillou brand across Canada."
The brand new season of "Caillou" will begin airing on Treehouse, Canada's top preschool destination, this fall. It will have an increased focus on storylines about healthy habits relevant to kids today. Caillou is an irresistible preschooler who appeals to parents and children alike as they share in his daily adventures filled with fun, laughter and surprises. From his own backyard to his first airplane ride, Caillou learns about the world around him one step at a time. More than 66 half-hours of "Caillou" have aired around the world.
About CPLG Canada
CPLG is one of the world's leading entertainment and sport licensing agencies with offices in the U.S., Canada, UK, Benelux, France, Germany, Italy, Portugal, Spain, Korea and Japan. CPLG, the licensing arm of Cookie Jar, has more than 35 years of experience in the licensing industry. CPLG's often-imitated company structure provides each of its clients with dedicated licensing, marketing and industry professionals and a fully-integrated design, legal and accounting service.
About Vivendi Entertainment Canada (VEC)
Vivendi Entertainment Canada, a division of Universal Music Canada, provides producers and independent studios the full array of distribution services. Vivendi represents a vast range of genres including action, comedy, drama, anime, family, TV on DVD, documentary, fitness and sports. Vivendi has built an extensive catalogue of over 2,000 titles and its customer-centric business model was founded on the principles of collaboration and financial transparency. For more information visit www.vivendient.ca.
