COOKIE JAR ENTERTAINMENT TAPS TRIFECTA FOR AD SALES
FOR IMMEDIATE RELEASE:
Burbank, CA (June 17, 2010) - Cookie Jar Entertainment has engaged Trifecta Entertainment & Media as its exclusive representative for all of the company's television advertising sales. In this capacity, Trifecta will spearhead all advertising sales operations for the popular "Cookie Jar TV", the three-hour E/I compliant programming block scheduled on CBS.
Cookie Jar and Trifecta forged this relationship to build on the ever-present opportunities becoming available to "Cookie Jar TV" and its vast collection of first-class children's programming. "Cookie Jar TV" features a wide range of FCC friendly, E/I compliant shows including: Busytown Mysteries, inspired by the best-selling books by children's author Richard Scarry, and Doodlebops Rockin' Road Show, an animated series that has built on the global success of the popular Doodlebops live-action show. The block also features Noonbory & the Super 7, Sabrina: the Animated Series and Strawberry Shortcake.
"Expanding advertising sales, within FCC limits, is a key part of our business strategy," said Tom Mazza, EVP and Head of Worldwide TV. "The weekend morning block presents an excellent opportunity for advertisers and Trifecta's experience makes it the ideal company to continue to grow Cookie Jar Entertainment's position in the marketplace."
"We are thrilled to represent the high-quality, branded properties that air during the 'Cookie Jar TV' children's programming block scheduled on CBS," said Michael Daraio, Partner and President of Trifecta, "and we are eager to present these exciting advertising opportunities to the marketplace which, in turn, makes providing high quality children's E/I programming to viewers possible."
About Cookie Jar Group of Companies:
The Cookie Jar Group of Companies is one of the world's leading independent entertainment, consumer products and educational publishing companies with 16 offices around the globe. Cookie Jar Entertainment is a leader in the creation, production and marketing of animated and live-action programming. Its library of nearly 6,000 half-hour episodes of television features some of the world's most recognizable series including Caillou, Inspector Gadget, Arthur, The Doodlebops and Johnny Test. The company operates Cookie Jar TV, which furnishes the weekend morning block on CBS, and has a one-third interest in international children's television channel KidsCo. Cookie Jar Entertainment's Jaroo.com is the premiere web video destination for kids with the largest independent selection of full-length children's TV series and movies online. Copyright Promotions Licensing Group (CPLG), Cookie Jar’s full-service international licensing agency, represents numerous entertainment, sport and design brands such as Strawberry Shortcake, Richard Scarry, St. Andrews Links, Lucha Libre AAA and Skelanimals. Carson-Dellosa Publishing is one of North America's largest providers of supplemental education materials and reaches nearly 2,000 teachers across the United States. For more information, please visit www.cjar.com.
About Trifecta Entertainment and Media:
Trifecta Entertainment & Media is a unique and innovative independent multi-media company engaged in the development, production, distribution, advertiser sales and media sponsorships of programming across a diverse spectrum of media platforms. With offices in New York and Los Angeles, Trifecta is responsible for U.S. distribution, advertiser sales, branding strategies and marketing for a rapidly growing portfolio of Trifecta and third party properties in a variety of media marketplaces. Its roster of programs encompasses a strong slate of branded syndicated programming for the upcoming broadcast seasons.
MEDIA CONTACT:
Brook Hefner/Cookie Jar Entertainment bhefner@cjar.com; (818) 955-5454
